Top 5 mistakes when trying to get client referrals
Many business owners make common mistakes when trying to get referrals from their clients. These simple mistakes end up costing them hundreds of potential new business leads each year. By knowing the most frequent mistake other business leader make you can learn to avoid them. So let’s take a look at the 5 mistakes made by business professional when trying to obtain new referrals.
- The old saying that persistence pays off is also true when it comes to generating referrals. Many business professionals make the mistake of only asking once. By asking more than once, you let the client know that you are serious about getting leads and it also help to make them feel important because it shows you need them.
- Probably the most common mistake made by business people when it comes to referrals is simply not asking. The fear of rejection is a huge deterrent and not knowing how the client will react to the request often cause people to not bring up the subject. This is the number one killer when it comes to business referrals.
- Making a suggestion is often the approach salespeople and business leader use to try and get a client referral. This suggestion is often meet with deaf ears because the client isn’t sure how to respond or if they are even obligated to. By making your request a direct question it will be clearer to the client that you are asking for the referral.
- Failure to compensate clients for their referrals is one sure fire way to limit any future referrals that they may bring you. Good referrals are hard to come by and many clients feel that they should be given something in return for bringing you more potential business.
- Not having a referral reward program in place. Many companies fail to set up an affiliate program. These programs are a great way to motivate clients to bring in new referrals and receive a small reward for doing so. By not having a plan in place you are missing out on a steady stream of potential clients.