Whether you have a small or large business, using referrals to boost your client base is an important aspect of your marketing campaign. Client referrals programs have been shown to be a highly effective tactic in not only gaining customers, but keeping them as well. In this article, we give you a quick guide on how to create a client referral program for your business.
Creating A Client Referral Program For Your Business
One of the first steps towards setting up a client referral program for your business is to time yourself. Don’t bombard a customer with referral request as soon as they sign up or purchase a product. Instead, take time to build a long term relationship with your customers before you ask them for referrals. Also, don’t ask for too many referrals at the same time; try to have at least a six month to a year waiting period before you ask again. This will prevent your client from being annoyed and running off to your competitors.
The second step is to be more specific. Don’t just tell a client that you want a referral from them, narrow things down and explain what kind of program you are setting up and what kind of benefits you will offer the referrer and the referee. You want to sell your point by providing plenty of information and stating the full benefits of the program. This will make clients more excited about your referral program and will make it easier for them to advocate for you.
After you have your referral program set up and have successfully pitched the idea to your clients, set up a type of reward system. Your customers will expect some kind of payment for referring you, usually in the form of discounts, gift cards, or money. You can try out different methods to see which one works out best for you and your clients.